Create, inspire, travel! On May 15, the V Republican Social Advertising Competition «#DiscoverBelarus» starts.
The Ministry of Sport and Tourism and the National Tourism Agency, with the support of the Ministry of Information, the Ministry of Culture, and the Ministry of Education, are holding the V Republican Social Advertising Contest "#DiscoverBelarus".
"#DiscoverBelarus" is your chance to contribute to the development of domestic tourism, draw attention to the unique corners of our country, and show that Belarus is not only about "potatoes" but also about incredible history, rich culture, and breathtaking nature.
What is #DiscoverBelarus?
It is a platform for creative self-expression, where everyone can express their love for Belarus through social advertising. Our goal is to inspire people to travel around their native land, discover unexplored routes, and see familiar places in a new light.
Contest Objectives
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Creating a positive image of traveling around Belarus.
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Drawing attention to tourist resources and unique attractions.
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Promoting the rich historical, cultural, and natural heritage of Belarus.
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Engaging citizens in the socio-cultural life of the country.
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Unlocking the creative potential of participants.
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Expanding opportunities for creative self-expression for travelers.
3 nominations
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«Slogan»: come up with a short, memorable motto that will become a symbol of Belarusian tourism!
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«Poster»: create a bright, attractive visual image that you will want to see on billboards across Belarus.
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«Video»: shoot an inspiring video about your travels around Belarus or tell about the country's tourism opportunities (sub-nominations: «Traveler's Video», «Organization's Video»).
Who can participate?
Absolutely everyone! Everyone who loves Belarus and can think creatively! Individuals (including children and youth), legal entities, and individual entrepreneurs – we are waiting for your applications!
#DiscoverBelarus in numbers: a contest that wins hearts!
Every year, the «#DiscoverBelarus» contest gains momentum! In 2024, a new record was set – 1315 applications!
I Contest – 2021 – 605 applications
II Contest – 2022 – 507 applications
III Contest – 2023 – 892 applications
IV Contest – 2024 – 1315 applications
The leader in activity in 2024 was the Mogilev region – 232 applications! Regions know how to create social advertising!
The most popular nomination remains "Slogan" – 735 applications! Brevity is the soul of wit!
All areas of tourism participate in the social advertising contest: cultural institutions, educational institutions, physical culture and sports complexes, industrial and medical tourism facilities, TIC and other organizations. Together we will make Belarusian tourism even better!
Trends of 2024: artificial intelligence and national flavor
Modern technologies and eternal values – this is how the participants' works can be characterized. With the help of AI in 2024, new images of Belarus were demonstrated. It's interesting, will we see a bison driving a BELAZ this year? But seriously, Belarus is associated with the following areas by most participants:
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Industry and production: Belavia, Gomselmash, MTZ, BELAZ – power and innovation!
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Nature: storks, bisons, cornflowers, cranberries, cranes – the beauty and richness of our native land!
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Culture and traditions: ornaments, folk costumes, Marc Chagall – a heritage we are proud of!
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Attractions: castles, palaces, manors – witnesses of history and inspiration for future generations!
Inspired? Then take part in the #DiscoverBelarus contest and tell us about your Belarus!
To participate, please fill out the form at the link: https://forms.gle/uSbjB8QvmPPCr1qM6.
Contest dates:
- May 15 to September 10 – announcement of the contest, formation of the expert commission and jury, acceptance of applications for participation and registration of contest entries;
- September 11 to 20 – analysis and evaluation of contest entries, meetings of the expert commission and jury (where creativity, originality, novelty of the idea, argumentation and depth of content disclosure, overall emotional impression, ethicality of the contest entry, accuracy and clarity of the presentation style will be assessed), summing up the contest results;
- September 21 to 30 – preparation for the award ceremony for contest winners. The announcement and awarding of contest winners with commemorative diplomas and gifts from partners will take place within the framework of the International Scientific and Practical Conference "Prospects for Tourism Development in Modern Conditions: Global Trends and Regional Contexts", dedicated to World Tourism Day (the venue and time will be announced separately).